Ideas worth reading
Perspectives on software engineering, SaaS, sports technology, and what it takes to build systems that matter.
The State of Sports Technology in the Middle East: 2025 Report
The UAE and GCC are investing heavily in sports infrastructure. Here's what that means for technology adoption, data maturity, and the startups racing to serve a booming market.
Why We Chose Event-Driven Architecture for Real-Time Sports Data
Real-time match data presents unique technical challenges. Here's how we architected a system that processes 50,000+ events per match with sub-100ms latency.
Building for Scale: Lessons from Running SaaS During National League Season
What happens when your platform needs to handle a country's national football league on opening day? Here's what we learned and how we prepared.
Product-Market Fit in Enterprise SaaS: How We Found Ours
Finding product-market fit in enterprise is different from consumer. Here's the playbook we used to go from prototype to national federation contracts.